RESOURCE / 6 MINUTE READ
A practical guide to planning your next project.
Good preparation makes decisions easier. Use this example guide to organise your goals, content, and responsibilities.
1. Start with one useful goal.
A website can support many activities, but a first phase needs a clear priority. Write down the most useful action a visitor could take. For a service business, that might be a qualified enquiry. For a venue, it might be checking practical information before booking. Use that priority to guide the page structure.
2. Understand the questions people bring.
List the questions customers ask before they contact you: What do you do? Is it right for someone like me? What does the process involve? What information do you need from me? Speak with the people who answer customer enquiries and use their experience to shape the content.
3. Give each page a job.
The homepage introduces the offer and provides clear routes deeper into the site. Service pages explain specific needs and outcomes. The about page adds context. Resources answer useful questions. Contact makes the next step practical. Avoid creating pages simply to reach a number; each should help someone make progress.
4. Prepare content before polishing the layout.
Gather accurate service descriptions, contact details, brand assets, and images you have permission to use. Replace broad claims with concrete explanations. If you use testimonials or project results, get permission and keep supporting evidence. Label illustrative examples as concepts.
5. Plan for small screens and real people.
People may visit while travelling, using one hand, or relying on assistive technology. Keep navigation predictable, text readable, and controls easy to use. Provide meaningful image descriptions where appropriate. Avoid essential information that appears only on hover, and respect reduced-motion preferences.
6. Agree on responsibilities.
Record who supplies each item, who reviews it, and who makes the final decision. Consolidated feedback is easier to act on than several conflicting comment threads. Agree on review milestones and what happens when the scope changes.
7. Check the journey before launch.
Follow the routes a customer is likely to take. Open every menu, check internal links, read the pages on a phone, and verify form behaviour. Confirm where enquiries are delivered, who monitors them, and how quickly the team expects to respond. Review privacy information against the tools actually in use.
8. Treat launch as a starting point.
Keep content accurate, review common questions, and maintain the underlying software. If you choose to add analytics, configure it deliberately and update privacy information accordingly. Use evidence from real enquiries and observed behaviour to decide what to improve next.
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